No designer is an island. Regardless of how much you like or dislike to follow trends, the world of graphic design is continuously influenced by advertising, marketing, architecture, popular culture, and technology patterns. Because our role is to communicate brand messages in all kinds of industries, their evolving ideas about aesthetics and visual appeal end up infusing our work. No designer wants their work to be perceived as derivative, but staying on top of the key themes driving our industry is the only way to be trulyintentionalabout where and how much our compositions depart from certain patterns.
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